The T-shirt market is expanding rapidly across the world. People from every socioeconomic background prefer t-shirts. This is one of the most popular informal outfits for men, women, and children. If you own a customize hoodie and t-shirt manufacturing company then you are in the right business. According to the experts, this industry will be worth more than $15 billion by 2025 with more than 7% year-on-year growth.
Key reasons behind the increasing popularity of t-shirts
There are several reasons attributed to the rapid expansion of t-shirts and hoodies demand in the market across the globe. Let’s have a look:
- Branding – T-shirts are one of the most authentic promotional tools for brands for branding and improving brand loyalty. It is also one of the most inexpensive ways to reach a greater number of customers and prospects in the marketplaces. All kinds of brands – small, medium, and large including national and international ones rely on the t-shirt as a useful tool for branding.
- Fashion – A T-shirt is an undeniable fashionable article today. With different fabrics, color combinations, and prints, people are using t-shirts for fashion. Customizable t-shirts have made it even for a dynamic fashionable outfit.
- Teamwork – A T-shirt with a specific theme that may include the brand logo and theme color can be an excellent tool for boosting organizational culture.
- Trends – T-shirt with prints is a medium for expressing your preferences for movies, social events, movements, and many more.
5 inexpensive t-shirt marketing strategies
You may have established the t-shirt and hoodies business up and running. The question is how the market is responding to your business and what is your t-shirt marketing strategy?
Here are five inexpensive marketing strategies to boost your business –
- Know your audience
What is your target market? Your target market comprises men, women, and children. Moreover, your target market may compose of school students, college students, sports persons, professionals, and housewives. Keep in mind that understanding the market is the first step in designing a resilient marketing strategy. If you can read the characteristics of the audience, you will be able to understand how the market will respond to your products. On the other hand, knowing the market will help you modify your products accordingly.
If you are new to the business, it’s feasible to focus on the local or domestic market. As you expand, you can sell offshore as well. In any case, knowing your audience keeps you confident.
- Create blogs on different topics based on your brand and products
As you are already in the business of customizing t-shirts or customize hoodie, you probably have an eCommerce site. You sell your products through this e-commerce site. Every day, hundreds of visitors visit your site for information. Few of them buy products. Many returns again for more information or just to gain some knowledge on the products you sell. Your customers and prospects gain more information when they read more about the products. This is possible when you start an informative blog.
You can start it well within the site by adding a field for the blog site or buying a new domain. You need to pay a little amount to buy the domain name and host the site while you can choose a template free of cost from WordPress or any other similar site. the It doesn’t need much money. What you need is regular posting with the help of professional content writers and digital marketing experts.
- Email marketing
The most traditional form of digital marketing yet one of the most effective tools is email marketing. For this, you need a list of emails of your customers or registered members of your site. There are several other sources to collect email ids like your blogs, social media pages, and offline. Getting active email ids is cheap and in most cases costs nothing.
While sending emails to the customers and interested people, you must focus on the purpose of the emails and the quality of the contents. Several digital platforms are available that helps in email marketing campaigns. These platforms cost a minimum or you can use their free versions.
- Use social media fruitfully
Social media is the most powerful platform today for digital marketing. Here you can increase your followers organically or use the pain advertising for increasing social media followers. As your social media followers increase, you will notice rapid improvement in the daily traffic rate in your ecommerce site as well. Facebook, Instagram, Twitter, LinkedIn, Pinterest, and several other extremely popular social media sites are available on the internet that can be used to engage people to your business. You can link your blogs here or create events asking social media users to respond to the events.
- Create attractive offers for the customers
Buyers love to buy products at discounts. Online business is getting stiffer with the time that has made businesses to be more creative in developing attractive offers for customers and prospects. You can offer attractive deals for a few days or create “happy hours” when buyers get extra discounts on certain products. There are other innovative ways to create attractive offers such as buy 1 get 1, buy 2 with a certain percentage of discounts, buying one product to get another product for free, buy products up to a certain amount to get direct cashback, etc. There is no end to these forms of creativity. Here, you need a little bit of market research to read customers’ minds. Many business houses go for market surveys or customers’ feedbacks to understand what they prefer.
Customize T-shirt and customize hoodie business is a lucrative business, especially when you are offering custom products. The internet gives you the scope to reach an end number of customers to any part of the world. You need a compact business strategy with a fixed target. Hundreds of digital tools are available that are inexpensive or free but works wonders for your business.